Meat the Truth with Kadie Graves

In this episode, Dr. Francisco Najar teams up with Dr. Kathleen Wolff to interview J.D. Julie Anna Potts, President and CEO of the Meat Institute. The discussion highlights Julie’s impactful leadership and her vision for the future of the meat industry, with a focus on initiatives like the Protein PACT and Emerging Leaders Program.

In this episode, we are joined by Klae O’Brien, lead author of a groundbreaking study on consumer perceptions of grass-fed beef. Published in the Journal of Applied Communications, the study examines how factual information can reshape consumer opinions about beef labeling. Klae shares fascinating insights into how presentation formats impact consumer trust and what the meat industry can learn from this research.

In today’s episode, we’re joined by Dr. Gregg Rentfrow, a seasoned meat scientist with over 36 years of expertise. He shares his expertise on seam butchery, tips for creating visually stunning cuts, and insights into the evolving world of meat science education through his globally popular videos. We also explore barbecue traditions across the U.S. and Kentucky’s Barbecue Boot Camp. Whether you’re a professional or backyard enthusiast, this episode is packed with practical knowledge to elevate your craft.

In this episode, we dive into the multifaceted beef world with Dr. Molly McAdams, Executive Vice President of the Texas Beef Council. Dr. McAdams shares insights into the council’s efforts to promote beef across Texas, including the unique challenges of catering to a growing and diverse population. We explore strategies for engaging modern consumers, the importance of regional branding, and how the industry adapts to changing culinary trends.

The 77th RMC concluded with Dr. Francisco Najar and Phill Bass reflecting on the impactful exchange of ideas that took place. Experts and industry professionals discussed pressing topics, emphasizing the future of meat science. The conference not only encouraged technical innovation but also strengthened collaborations between academia and industry. As the RMC wraps up, participants depart with new insights and valuable connections that will drive progress in the field of meat science. We look forward to seeing you at the 78th RMC at Ohio State University in 2025.