Understanding Consumer Perceptions of Grass-Fed Beef with Klae O'Brien

In this episode, we are joined by Klae O’Brien, lead author of a groundbreaking study on consumer perceptions of grass-fed beef. Published in the Journal of Applied Communications, the study examines how factual information can reshape consumer opinions about beef labeling. Klae shares fascinating insights into how presentation formats impact consumer trust and what the meat industry can learn from this research.